When customers ask ChatGPT, Claude, Perplexity, or Google’s AI for a recommendation, Generative Engine Optimization makes sure your business is the answer.
Search is changing. More people are asking AI assistants — ChatGPT, Claude, Perplexity, Google’s AI Overviews — “who’s the best option near me?” and acting on the answer. If your business isn’t in that answer, you’re invisible to a fast-growing slice of customers, no matter how well you rank on traditional Google.
Generative Engine Optimization (GEO) is how you get cited and recommended by AI. PG&J builds the signals these models actually use — a clear, consistent business entity across the web, authoritative and quotable content, structured data, strong reviews, and reputable mentions — so when AI answers for your industry, your name comes up.
A clear, consistent picture of your business across the web — the foundation AI models use to know who you are and trust you enough to recommend.
The machine-readable signals that tell AI exactly what you do, where you do it, and why you’re credible.
Content written to directly answer the questions your customers ask AI — the answer-first, well-structured material models actually pull from.
The third-party trust signals AI weighs when deciding which local business to name.
GEO / AI Visibility for businesses across the Gulf Coast. Explore your area:
GEO is the practice of getting your business cited and recommended by AI assistants like ChatGPT, Claude, Perplexity, and Google’s AI, rather than only ranking in traditional search results. It focuses on the signals AI models trust: a clear business entity, structured data, authoritative content, and strong reputation.
SEO gets you ranked in a list of search results a person clicks through. GEO gets you named inside the answer an AI gives, often before the person ever sees a list of links. The foundations overlap — clarity, authority, reviews — but the surface and the tactics differ.
You can’t control an AI’s output, and any agency claiming to is overpromising. But you can strongly influence it by building the signals these models rely on — a consistent entity, authoritative mentions, reviews, and structured, quotable content. That’s exactly what GEO does.
GEO / AI Visibility is one layer. Explore the rest of the stack:
Grab a free audit. We’ll check whether AI assistants currently mention your business — and map out how to get you into their answers.
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